Green marketing and factors affecting its development

Abstract One of the most urgent issues in background processes taking place at global level moment is increase demand for products and services due to rapid world population difficulties meeting it. In order meet increased demand, intensive integration modern technologies into production process, particular, leads disruption ecological balance, ecologically clean has created ground it gradually move background. this aspect, activities companies committed sustainable development corporate social responsibility should be specially evaluated. Thus, those are not only focused on high economic interest making profit, but same time, they show a initiative expectations society ecosystem protection. At present, systematic application these principles called green marketing. Green marketing shows that more organizations can make their attractive consumers improve packaging, transportation, energy, water use, etc. strive implement business practices so reduce costs. The continuous by enterprises market position image society, as well brand loyalty among socially conscious consumers. We believe will become one effective tools future producers step ahead increasingly competitive environment.